I gotta say, it’s getting bitter out there in the healthy drink world.
“I’m very open about it, very public about it, that I’m going to charge them a little bit more, and I have liberals come in and pay the extra dollar surcharge,” [George] Burnett said, referring to his unique pricing structure.
Yep, Burnett, the diehard supporter of domestic energy and longtime health food fan, charges those who identify themselves as liberals one dollar more for their drinks. The money, along with any tips received, is donated to conservative causes like The Heritage Foundation. [h/t @DylanByers’ twitter feed]
As Burnett’s shop is in the heart of Utah oil and gas country, it’s not particularly surprising that this isn’t much more than a gum-flapping exercise. As of the date of this local story (Jan. 14) the smoothie merchant said that “all three liberals have been happy to pay” his liberal tax.
Still, this has to rank as one of the most pathetic forms of political expression I’ve come across in the more than three decades since I first achieved the franchise. I suppose it may count as smart marketing in Burnett’s catchment area; the crowd that thinks buying cardboard chicken sandwiches in opposition to same-sex marriage is a peach of an idea would no doubt be willing to gulp down some yogurt drinks in solidarity with this attempt to stick it to the Liberal Man.
But as long as our opponents want to emphasize that they see us not merely as political adversaries but as illegitimate others, I’m actually a happy clam. These are not the actions of a majority coalition.
And if by some sweet chance this guy starts to struggle to make his rent? No tears, dude: welcome to the free market.
Image: Pieter de Hooch, Woman Drinking with Soldiers, 1658.